search engine marketing company logo

Search Engine Marketing and Website Promotion From MIS

Optimizing your website and keeping it current isn't enough. For any search engine marketing or internet marketing campaign to be effective, ongoing website promotion and maintenance is essential. Search engines are continuously changing the rules of the game, and the optimization that worked for your website one month may not be as effective the next. An effective internet marketing and online advertising campaign is time-consuming, and ever changing. A monthly maintenance plan can keep on top of those changes, plus keep your website continuously updated.

Monthly Maintenance Package      $450
Represents 12 hours of website promotion, miscellaneous text revisions, content updates or additions, and text link advertising services. Ongoing revision of optimization code and re-submission as required. Advance payment required.

Link Advertising      $30 per hour
What's the big deal about links, anyway? Why are they so important? They're important because the internet was built on links. Consider them the backbone of the internet.

Search engines spider a website through it's links. Search engines are also increasingly looking at a site's popularity, i.e. how many links are pointing to it, to help determine it's relevance and page rank. Therefore, getting good, quality links to your website on other popular, well ranked and relevant sites is vital to any search engine marketing campaign. Not only do links drive good, targeted traffic to your site, they also greatly increase your site's popularity, and therefore it's page ranking on the search engines.

The key to links is not simply quantity, (although that is important) they must be quality links as well. A quality link would be from another site or Directory on the internet that is closely related in subject matter to your company. Relevance is very important to a search engine, as they want to provide their users with the most relevant information possible.

Any site you link back to must be popular as well, i.e. lots of other quality sites link to it too. Popularity is the boost your site needs to really bring up your page rank, not to mention your sales. We check the popularity and relevance of all potential link exchanges. We also build a Links/Resource page for your site, as your outgoing links are important too. Links really are the backbone of effective search engine marketing and website promotion.

Press Release / Article Creation      $40 per hour
Increasingly, search engines (and webmasters) are relying on other sources of content, namely article directories and RSS feeds. Article directories are searchable on-line databases of articles contributed by numerous authors. The goal of an article directory is to collect articles on certain topics and offer them to publishers to place on their website, e-zine or in print. The benefits of submitting your articles to directories are numerous and include:

  • Online publishers are drawn to article directories. Most publishers are looking for specific articles on topics that are relevant to their visitors, and directories provide lots of well written, free content. Publishers are usually required to honor all web links in the articles, and this translates to a sharp increase in visitors to your company website.
  • Some directories offer a news feed that automatically adds your new articles to dozens of websites.
  • Article directories may have a good search engine page rank, which makes them ideal for providing a one-way link to your website.
  • Meade Internet Services has a proven track record of writing, optimizing and promoting industry related articles and company press releases, which builds traffic to your website and further promotes your company on the internet.

    RSS Feed Creation      $40 per hour
    RSS is a new and exciting development on the internet. RSS stands for "Really Simple Syndication", and is basically a "live feed" for your website that is updated regularly to reflect any new content, i.e. new articles, web pages, etc. Consider them as the free, internet version of the old-fashioned ticker-tape news wire machines. RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel", and users now have news constantly fed to them instead of having to search for it. Users require a program known as a feed reader or aggregator to read the content. This is an excellent syndication opportunity for your company which enables you to possibly reach thousands of new prospects, and should be an important part of your internet marketing arsenal.

    Prices do not include GST/HST (in Canada only). Prices are subject to change without notice.

    About Us | Contact | Privacy Policy | ©2007 Meade Internet Services